About us

Since 2013, NICERIDE has set out to promote a lifestyle that emphasizes the three most important aspects of our lives- Family, Friends, and Fun! We are founded on a vision to create a clothing brand that embraces all walks of life, locally, regionally, and worldwide. Our customers continue to shop with us because they can trust us to be a brand that always provides quality apparel and other lifestyle products.


American Beach Apparel

At NICERIDE, our goal is to enhance the great moments of life with high-quality hats, clothing, and other apparel. We want to be by your side through your busy day. Whether you’re off-roading in the desert, partying on the beach, or chilling by the fire at night, we have an exclusive line of hats, shirts, and other apparel that will be the perfect addition to your fun-filled day.

We carefully design our beach apparel using the best quality fabrics, ensuring that you always have a wide selection to choose from. Each of our hats, tees and other beach clothing are designed with the latest in fabric technology, including evening glow stitching, dry-fit materials, and more.

Clothing Styles for Everyone!

Keeping Family, Friends, and Fun in mind, we have something for everyone! Our customers are made up of beach goers, adrenaline junkies and those who love to embark on an adventure with friends and family. As you shop with us online, you’ll notice that we have a generous selection to choose from. So no matter your lifestyle, we have the perfect apparel to help you enhance all of life’s moments.

We love what we do. Which is why we are always working behind the scenes to come out with new collections, updates, and product designs as frequently and often as we can. We also strive to create an easy, stress-free shopping experience for you. Stay up-to-date with all of our new additions by shopping our collections online.

Supporting Our Veterans & First Responders

"Niceride" is a hat company that supports those who serve and protect our communities and country. Our mission is to show appreciation for the brave men and women in law enforcement and military veterans by offering high-quality, stylish hats that proudly display great designs, to include our nations flag! We proudly support law enforcement and veterans through our outreach. Whether you're looking for a classic ball cap or a great hunting & fishing hat, Niceride has you covered. With a commitment to exceptional craftsmanship and customer service, our hats are designed to provide both comfort and durability, making them the perfect choice for those who serve and the supporters who stand with them. Join us in honoring and supporting our heroes, choose Niceride for your next headwear purchase.

We Are Your Go-To for the Best California Beach Clothing

As NICERIDE continues to strengthen and grow, our mission and goals have remained the same. Together with our loyal following, we all remember that our motto is “Life is 1 NICERIDE!



4136 E 32ND ST YUMA ARIZONA 85365
(619) 730-7700
1NICERIDE.COM is open 24 hours a day, 7 days a week.